Regulatory Changes
1. Plastic bag ban
a. https://www.gainesville.com/news/20181206/city-closer-to-styrofoam-plastic-bag-ban
b. There are always hidden opportunities within subjects relating to sustainability. Being that Gainesville is about to ban plastic and Styrofoam, companies that make compostable materials or resusable bags for example, can find a market in Gainesville.
c. The restaurants and local businesses here in Gainesville must comply with these changes or they will be subjected to a fine. This means they must look to other places for their products.
d. This opportunity may be harder to exploit at first, being that environmentalism is often an investment. For example, the owner of Mi Apá has already transitioned to paper boxes and has told the public that although they are paying more, they believe they are ultimately making a big step.
I see this opportunity because I am interested in sustainability. I understand that there is a lot to invest in the subject.
2. Minimum age to buy tobacco shifts to 21
a. https://www.wcjb.com/content/news/Alachua-becomes-first-county-in-Florida-to-raise-tobacco-buying-age--504747271.html
b. The opportunity here is more broad and corny. I would say that now people have more of an opportunity to live life, being that they won't be hooked on tobacco at a young age. A more cynical opportunity is the tobacco outlets and gas stations right outside of Alachua County now have an opportunity to exploit those under 21 within the county. Some business will travel to them because there are kids desperate enough to get their fix within this county.
c. Everyone under the age of 21 must comply to this ordinance. Being that this is a college town, this is a big chunk of the population.
d. It will be easier for kids to exploit their life opportunity. It will also be easy for businesses outside of the county to exploit their opportunity being that they will have to do nothing and will automatically get more business.
This is another opportunity that impacts people I know who are smokers. I know people who may stop their tobacco use, or may travel to another county to get their fix.
Economic trends
1. Solar Energy
a. https://www.investopedia.com/articles/investing/061115/economics-solar-power.asp
b. Local businesses, corporations, households, and any place that relies on electricity for their day to day operations now have an opportunity. Especially in Gainesville. Solar Impact is a local company that installs PV for private and public entities alike. They have helped Gainesville become a "world leader" in solar power.
c. Large corporations may start seeing how much environmental concerns are shifting the way people consume. If they add PV cells to their buildings, corporations may be declared environmentally aware and more customers would walk their way.
4. It will be hard for those living in low income households to take advantage of this. If consumption is high in a certain home, the first priority should be to reduce consumption, because solar power won't fix the financial problems associated with overconsumption.
This is an opportunity that many people talk about these days. Solar energy is a cool new technology that America hasn't yet taken full advantage of.
2. Dab Pens
a. https://www.inc.com/will-yakowicz/open-vape-cannabis-oil-vaporizer-national-brand.html
b. I personally don't enjoy the effects of marijuana, but as recreational cannabis is becoming legal in a variety of different states, vape pens are becoming all the rage.
c. This is what smoke shops should be investing in. If they haven't already, they are missing out on an opportunity.
d. It is hard for shops in states where recreational marijuana use is illegal to take full advantage of this opportunity. It is especially hard for states neighboring states such as Washington or Colorado, who have completely legalized the use of cannabis, to take advantage of this opportunity. Shops in states that haven't yet legalized recreational weed will receive slack from the government for making pens that can be easily rigged.
This opportunity is prevalent in my local community as it abroad. I see this as an opportunity because I have friends with dab pens and I understand that a lot of people own these machines these days.
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